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SanDisk and Joe Perry team up in charity fundraising initiative

03/12/09

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Written by Isabel Griffith.

The sale of technology could boost charity fundraising for a music education initiative.

IT firm SanDisk has teamed up with Aerosmith guitarist and co-founder Joe Perry to support the Grammy Foundation's Grammy in the Schools programme, which encourages talented young people to pursue a career in music.

According to the company, $1 from the sale of its slotRadio storage cards between now and the end of January 2010 will go towards the charity.

Commenting on the charity fundraising drive, Mr Perry said: 'The fact that part of the proceeds are going to the Grammy Foundation and helping to bring music back into the schools is something that I can't say enough about.'

'It's great to be a part of this,' he added.

The Grammy Foundation was founded in 1989 in order to promote understanding and appreciation of recorded music.

Customers purchasing a slotRadio card could be funding any number of the foundation's projects, including its annual Grammy camp, a residential summer camp for promising musicians.

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