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 13/11/08 - Sir Elton John's fundraising gala 11/11/08 - Big beneficiaries named 07/11/08 - Celebrity jumble sale for charity 06/11/08 - Breast Cancer Care charity dinner 05/11/08 - Charity sells the English language  Research shows fundraisers should say how much previous donor gave08/07/08 New research has revealed that fundraisers who tell supporters how much an earlier donor gave them could increase donations by as much as 30 per cent, industry website Third Sector has revealed. Fundraising expert Adrian Sargeant at the Institute of Fundraising National Convention explained the results of the study which was undertaken by University of Indiana PhD student Jen Shang. He said: 'The psychology of it is that human beings are social animals and we like to do what we think other people are doing. It isn't a conscious decision, it's a natural reaction.'
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Charity Technology Trust, 3rd Floor, Downstream Building, 1, London Bridge, London SE1 9BG.
Tel: +44 (0) 845 456 1823 | © Copyright CTT - All rights reserved. UK Registered Charity No. 1073954 CTT Services Ltd. VAT Reg. No. 778 0685 80 |
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