Facebook campaign raises £1.9m for charity

28/05/08

An online campaign has used social networking to generate $3 million (£1.9 million) for ten charities in the US.

Target's Facebook fundraising appeal attracted nearly 300,000 individuals to vote for their favourite voluntary organisation, a fact that emphasises the importance of technology to charity fundraising.

St Jude Children's Research Hospital came out on top with over 77,000 votes, earning it almost $800,000, closely followed by the American Red Cross and the Salvation Army.

Speaking on behalf of St Jude hospital, David L McKee commented: 'This remarkable program gave the online community a simple way to provide much needed funds to many worthy causes.'

'We are humbled by the incredible show of support for our lifesaving mission,' he added.

Industry heads searching for charity ICT solutions should explore social networking website such as Facebook and Twitter.

The latter allowed entrepreneur Alicia Navarro to launch good.ly, a service that lets consumers recommended items for friends to purchase, a proportion of which is donated to a charity of their choice.

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