Everyclick launches Christmas card charity fundraising drive

19/11/09

Written by Isabel Griffith.

A charity fundraising website will run an online Christmas card drive this year, it has been revealed.

Everyclick's Considerate Christmas initiative harnesses the power of technology to improve its charity fundraising by allowing users to send e-cards to friends and loved ones in return for a donation to their organisation of choice.

Members of the public can choose between more than 200,000 charitable causes to make their donation to, while each card can be personalised with videos and images.

The initiative comes after the success of the website's 2008 e-card scheme and could also save thousands of tonnes of paper, the charity claims.

Commenting on the charity fundraising drive, Everyclick founder Polly Gowers said: 'We want to help people stay in touch and at the same time raise valuable funds for all Britain's best loved charities.

'Let's make this Christmas about making a difference for those that need it most.'

Users can also opt to allow the recipient of their card to choose the charity it raises money for.

Donors have so far raised £934,191 through Everyclick.

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