Donors need to be contacted to encourage longevity

10/07/08

Communication is a key factor in retaining money from supporters, a PFRA Attrition Survey has revealed.

In order to avoid donators falling off the radar, charities need to ensure they communicate with them ten or 11 months after they have signed up. 

Morag Fleming, head of fundraising at Quarriers, said: 'We are really encouraged that the sector has begun to revisit the way attrition is managed and retention is maximised.'

According to the report, attrition levels were improving over all but all campaigns saw a sharp rise in attrition when donors were not contacted for 12 months following their initial contact.

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