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Charity's retail investment plan hopes to bring profits to £8m

02/07/08

A major charity is implementing a retail investment in a bid to double its annual profits, Third Sector reported.

The British Red Cross is planning to open over 100 new charity shops and refit 140 of its existing stores by 2012.

Sue Azzopardi, head of trading at British Red Cross, explained that whilst the plan is still in its first stages, the charity is "already starting to see the benefits".

She continued: "It is an exciting time to be working in retail at the British Red Cross as we invest in our shops, our staff and our customer experience."

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