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You are: Home / Third Sector News / Fundraising / Charities need to take notice of 'incidental donors' / Charities need to take notice of 'incidental donors'

Charities need to take notice of 'incidental donors'

07/07/08

Charities could be ignoring 'incidental donors' that are worth quite a lot of money according to new research from Think Consulting Solutions.

These so-called 'incidental donors' link to a cause but according to Tony Elischer, from Think, charities are not making the most of them.

Elischer explained: "A lot of charities have people who are inadvertently supporting them like this, and fundraisers have not been clever enough at capturing this data."

He continued: "These people connect with the cause, but charities need to make them link the cause to their particular brand."

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