Charities fall foul of the credit crunch

06/06/08

The credit crunch could be taking its toll on charities as new research has revealed that regular donators are less willing to part with their cash in the current economic climate.

A study conducted by Nems has revealed that 31 per cent of those that regularly give to charities expect to be less altruistic in the near future.

Geoff Siggens, director of Nems, said: 'When donations slump as members of the public tighten their purse strings, a charity's marketing budget is often the first thing to be cut. Charities will need to make the money they do have work much more effectively for them.'

Of the 500 people questioned in the survey, 50 per cent admitted that concerns over their financial situation had made them limit their donations to the recent Burma appeals.

One way for a charity to reduce its outgoings is to replace traditional direct mail with email marketing and cut out expensive design, print and postage costs.

Read more Sector News >>