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You are: Home / Third Sector News / Fundraising / AngelBeds supports National Breast Cancer Awareness Month charity fundraising campaign in the US / AngelBeds supports National Breast Cancer Awareness Month charity fundraising campaign in the US

AngelBeds supports National Breast Cancer Awareness Month charity fundraising campaign in the US

28/10/09

A cancer awareness campaign in the US is using technology in order to improve its charity fundraising.

National Breast Cancer Awareness Month will receive a donation of $1 (61p) from foam mattress company AngelBeds for every individual that signs up to receive the company's email newsletter.

Running until the end of October, the charity fundraising initiative will require that internet users subscribe to the newsletter on the AngelBeds website, choosing which emails updates they are interested in receiving.

The scheme is one of many that is harnessing the power of the internet to raise awareness and generate funds for a good cause.

October is officially National Breast Cancer Awareness Month in the US, although the partnership, which includes national public service organisations, medical associations and government agencies, operates as a breast cancer resource all year round.

In other news, social networking and philanthropy website SocialVibe is running a similar fundraising drive this Halloween that will see users share information via Facebook, MySpace, Bebo and Twitter in exchange for a donation to their chosen organisation.

Click 4 Good is expected to secure donations from private companies to non-profits such as charity: water and Keep A Child Alive.

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CTT NEWS - This news is brought to you by Charity Technology Trust, a charity focused on the provision of a wide range of products and services like email marketing for charities, sms fundaising, help with charity's website, online credit card, paperless direct debits and Donated Products to facilitate charity fundraising, charity campaigning, charity communications, charity finance and IT.