Salvation Army increases charity communications for Xmas

02/12/08

The Salvation Army is to up its charity communications this festive period with a direct mail campaign that will target existing supporters, Precision Marketing reports.

Created by direct marketing specialist Watson Phillips Norman (WPN), the campaign consists of three cold mailings and a DRTV Ad.

There are high expectations from the charity communications and the Salvation Army is hoping to raise £6.5 million from this campaign.

The proposition used in the campaign is 'I trust the Salvation Army to help those in need this Christmas'.

Supporters will receive a Miracles pack which shows the work that the charity undertakes at other times of the year apart from Christmas.

Donors will be given a calendar as a thank you for their support and will be given examples of the charity's work throughout the year.

The Salvation Army is now officially at work in 117 countries, and most recently opened operations in Kuwait and Mongolia.

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