National Trust rebrands to improve third sector communications

25/02/10

Written by Matthew Carter.

The National Trust has announced it will use the internet to phase in its new branding and boost its charity communications among younger people.

According to Civil Society, the charity will be bringing in a new logo and colour scheme on its website over the next few months in conjunction with new charity communications and fundraising schemes.

The move comes after the majority of National Trust supporters told the organisation they approve of the changes.

A spokesman told the news source: 'The aim of it basically is to be a bit more warm in our tone of voice.

'A bit more engaging, rather than being an organisation that says 'don't go on the grass', or 'don't picnic here'. We're trying to move away from that.'

In related news, the charity recently bolstered its communications by using social networking websites Facebook and Twitter.

The organisation asked members of the public their opinion on its hopes to buy the famous Abbey Road Studios in London after supporters encouraged the move.

It gathered thousands of positive responses, but current owner EMI confirmed that the building is not currently on the market.

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