Charity website tips

30/07/08

Charities that want to make the most of their website and maximise their fundraising efforts need to ensure that it is easy to use.

That is the advice of e-consultancy who has said that making sure people are able to navigate a site is of utmost importance.

Graham Charlton, researcher for e-consultancy, explained: 'People want to be able to visit the site, navigate around it easily to find what they want as quickly as possible, and then to check out.'

He continued: 'Things that take too long can put people off, so in terms of payment, having a long check out form, all these things can put people off. Keep it relatively simple.'

Research into UK web users conducted by Forrester showed the importance of making a site easily searchable.

According to Forrester, 81 per cent of users found sites using a search engine. In related research, NPD found that people searched by using multiple keywords, so charities should remember to optimise their site with relevant terms.

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