Breast cancer organisation 'will use social networking to raise £1m'

20/01/10

Written by Isabel Griffith.

A new non-profit organisation hopes to initiate a pyramid charity communications model by using social networking websites, it has been reported.

Breast cancer charity Too Many Women hopes to harness the power of technology to raise £1 million in its first year of operation.

It will request that 201 supporters raise £500 each and ask nine friends to do the same.

Celebrities such as Gwyneth Paltrow, Sienna Miller and Poppy Delevigne have already pledged their support.

The founders of the project believe social networking websites such as Facebook and Twitter could be invaluable in recruiting individuals who are keen to help improve its charity communications, a fact that could inspire other charity heads to turn to technology.

Ms Delevigne told This is London: 'A group of girlfriends and I are holding a sponsored Come Dine With Me. We're secretly obsessed with the programme so we thought it would be a fun and original way to raise money.'

The charity reports that one in nine women will get breast cancer at some point in their lives.

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