Charity heads 'can boost third sector campaigning through social networks'

16/02/10

Written by Matthew Carter.

An industry expert has highlighted the importance of an integrated social networking approach to boosting charity campaigning.

Writing in the Quincy Cove, Beth Kanter emphasises the fact that social networking must not be an afterthought for non-profits, but that they must approach it in a structured way in order to yield its benefits.

Ms Kanter stated that having the executive director or chief executive of a charity present on social networks can help to give an organisation 'a human face' and a unique viewpoint that attracts donors and supporters.

'If there is a major news event or a public relations crisis and it is being discussed on Twitter or other social media spaces, your chief executive can join it without having to get up to speed,' she noted.

The writer added that charities should have their key workers get used to social media channels on a generic, branded account for a specific project before launching their own personalised page.

Scott Harrison, chief executive of charity: water, currently has 12,861 followers on Twitter and has posted 1,520 tweets.

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