Cancer research signs a £250,000 a year deal with Live Nation

28/07/08

National charity Cancer Research UK (CRUK) has entered a corporate partnership with Live Nation, a firm that organises live music events and festivals at venues across the UK, it has been reported.

According to charity news website Third Sector, Live Nation is the 65th company to enter into such a corporate partnership, and will aim to raise £250,000 a year for CRUK.

While most of that total will come from the firm's live concerts and events, it has also pledged to provide pro bono support for a number of CRUK events, donate auction prizes and help with the charity's campaigning.

Third Sector reports Paul Farthing, director of high-value relationships for CRUK, as saying: 'Live Nation is a very exciting opportunity for us, which allows us to take the charity's messages to a new audience.'

In other CRUK news, two men have towed a giant blue piggy bank on a tandem from Glasgow to London, in an effort to raise money for the charity.

Steve Hunt and Gordon McKirdy raised £10,000 in total, inviting people to put money into the six foot-high money bank, as they pulled it across the UK during the course of three weeks.

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