CTComms sends on average 2 million emails monthly on behalf of over 125 different charities and not for profits.
The internet's now a mature medium, and now even the smallest of charities is likely to have some form of website. But is just having a website enough? What is it actually FOR?
by Alex Marsh
15 February 2011
When you're running a small charity, it's not difficult to find barriers to redeveloping your website (or to taking the plunge for the first time.)
Time and money are obvious hurdles; even if you have a willing volunteer, you may be reluctant to impose further on their time. Having an existing site that looks good and that works 'well enough' can be a powerful incentive for inaction.
Back in 2005, CTT helped to present an academic research project that found that many charities agreed that they needed a website, but didn't really know why. That's a long time ago in web-years, but that conclusion is arguably still valid today. A website ideally needs a strategy behind it - or at the very least, some thought about what you want it to achieve.
So here are some basic tips for reassessing your charity's website with a critical eye, with a view to making it work harder for you.
Think through the 'big picture' first impressions:
A study by the consultancy firm Think found that users of charity websites are unable to find the information that they want 60% of the time.
A website with information alone is a passive resource.
Every page should have a call to action - big or small. Whether this is to make a donation, to sign up for a newsletter or to share a case study on Twitter - a page that doesn't encourage the user to act is an invitation for them to drift away.
|Worth a look: CTT's online payments tool CP Terminal
CP Terminal is a Tier 1 PCI-DSS compliant credit and debit card payment processing system. CP Terminal is the only system developed by a charity to meet the specific needs of the not-for-profit sector.
With CP Terminal, you can:
- Create unlimited donation pages
For more information, click here
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