CTComms Case Studies

The Lord's Taverners envisage a future where all young people, irrespective of background and ability, have the everyday opportunity to play cricket and other competitive sports and enjoy physical activities to the benefit of their self-esteem, health, education and future socio-economic potential.

Probably best known as the organisation behind London and Whipsnade Zoos, ZSL is a long-established and hugely influential charity in the worldwide area of animal conservation. ZSL’s e-news now goes to around 30,000 people monthly – a mix of news, offers, features and appeals. The newsletter’s popularity has soared in the past year, as the organisation has truly embraced email marketing.

The Thai Children's Trust helps vulnerable and disadvantaged children in Thailand - abandoned, disabled, HIV positive, tsunami survivors and street children. They provide a home, education and future for almost 1000 children, and reach out to thousands more through health and nutrition projects. About The Email Newsletter

Although people might initially see Sustrans as a ‘the cycling charity’, the reality is far broader than that. The sustainable transport charity doesn’t preach at people to change their mode of transport – it looks to make practical changes to the community environment that will encourage people to naturally choose an option that benefits their health and the environment. This might be cycling; it could be walking or public transport.

Having sent its first campaign in March 2009, Unity Trust Bank is relatively new to the concept of email marketing. But the organisation’s marketing team is delighted by the response to its e-newsletter so far... and excited about the possibilities ahead.