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Video Services for charities

“Putting one of our fundraising videos online is a new approach for us and provides a fantastic channel for demonstrating the work we do. We get a large number of visitors to our site and because we are entirely funded by donations we need to make these hits as productive a revenue stream as possible. It was therefore important that the video had just as high an impact online as its television version. Vividas’ ability to provide us with a full-screen version definitely achieves this.”  The Blue Cross

What are CTT’s Video Services for charities?

Charity Technology Trust is running a video training course designed for charities and not for profit organisations. 

The 3-day video training course for charities covers all the steps of the process: pre-production, production and post production.

Find out more about the video course>> 

 

Many charities have access to video content, perhaps made specifically for an event or campaign. That video content can be repurposed and used in new and creative ways.

CTT works with Juvi Media and Vividas PLC to provide a range of services for charities wishing to use their video content on their web sites or in email campaigns. These include:

  • Using free hosting providers such as Google Video.
  • Delivering privately hosted, full-screen, broadcast-quality video streamed over the internet.
  • Integrating the video content with a broadcast email campaign or on a charity’s website.

Integrating video into email campaigns or onto a website

Using Juvi Media’s technical capability and CTT’s own mail systems, we are able to provide a full, yet low-cost solution for charities wishing to integrate video content into their email campaigns or websites. Juvi Media can also provide creative advice and production services. Using CTT’s payment services, we can also seamlessly integrate payment capability for video-driven fundraising campaigns, providing you with a fully managed service.

Delivering broadcast-quality streamed video over the internet

Through our partnership with Vividas, CTT offers the ability to deliver full-screen, broadcast-quality video streamed over the Internet. Vividas encoded content is able to stream through corporate firewalls and requires 20-30% less bandwidth than competing video player formats,  meaning Vividas video can be viewed over any connection. This creates optimal reach, delivery and cost efficiency, while maximising the viewing experience so that audiences engage for longer with the content.

What are the benefits of CTT’s Video Services?

CTT’s Video Services can be used to substantially enhance some of the core areas of charity activity:

  • Supporter communication,
  • Fundraising,
  • Campaigning.

How much do CTT’s Video Services Cost?

Prices vary according to the service required, starting at just a few hundred pounds. For example:

  • Developing a simple integrated email and video campaign using existing content, free hosting and CTT’s mail service can cost as little as a few hundred pounds.
  • A typical full-screen campaign using email distribution of a one-minute clip can be developed for as little as £2,000, including email design and distribution and up to 25,000 view minutes.

See how easy is to make video content...

See the difference between hosting solutions and various formats.

Want to know more about CTT’s Video Services?

Read more about how a charity has used CTT’s Video Services…
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