SMS Case Study

Fire Services National Benevolent Fund SMS Campaign

About The Charity

The Fire Services National Benevolent Fund (FSNBF) provides services to enhance quality of life for serving and retired Fire Service personnel and their families. The charity supports over 10,000 physically and psychologically injured Firefighters every year, providing pioneering therapy and recuperative services.

About The SMS Campaign

As part of the FSNBF’s relationship with Debenhams, a corporate partner, FSNBF planned a Christmas in-store promotion in 2006, encouraging supporters to make a £1.50 donation via premium rate SMS while entering a competition to win a luxury prize donated by their sponsor. The charity chose CTT to fulfil the SMS competition because of our ‘professional reputation’.

What CTT Did

• Provided access to a keyword ‘Santa’ for the in-store promotion.
• In the light of the East Sussex tragedy in December 2006, quickly set up a second keyword ‘Fire’ for general donations at a £3.00 tariff. (Both keywords were set up on CTT’s dedicated short code.)
• Provided the FSNBF with regular feedback on results throughout the promotion.

The Impact Of The Campaign

The FSNBF received thousands of entries. They were very pleased with CTT’s high levels of professionalism and ability to turn things around at speed.

Mark Southern from the FSNBF said: “CTT are the most professional, friendly and adaptable organisation we could have hoped to fulfil our SMS needs and we will work with them again in the future”.

www.fsnbf.org.uk