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13/11/08 - Sir Elton John's fundraising gala 11/11/08 - Big beneficiaries named 07/11/08 - Celebrity jumble sale for charity 06/11/08 - Breast Cancer Care charity dinner 05/11/08 - Charity sells the English language CTT Design Services Case StudiesEmail Design Case Study: Directory for Social Change About The Charity The Directory of Social Change (DSC) aims to be an internationally recognised independent source of information and support to voluntary and community sectors worldwide. They enable the community and voluntary sectors to achieve their aims through being an independent voice, providing training and information. About The Project Two years ago, The Directory for Social change wanted to extend and retain its audience affordably and improve its integrated email communications. What CTT Did CTT worked with DSC to design an integrated HTML and text regular monthly e-newsletter, setting up a new template for this. The Impact Of The Project The DSC newsletter became the largest email newsletter in the non-profit sector with over 35,000 subscribers. Online Advert Design Case Study: Charities Buying Group About The Charity The Charities Buying Group, operated by Leonard Cheshire, is a central buying group for charities and non-profit organisations, helping them to reduce expenditure and make better use of their money. About The Project The Charities Buying Group approached CTT about designing an online advertising campaign to double the number of its members from 330 to 650. What CTT Did CTT designed banners, buttons and skyscraper adverts and negotiated placements over a 6 month period. The Impact Of The Project The Charities Buying Group’s membership grew to over 1,000 members. |
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