Online Campaigning Planning Case Studies

Stop Climate Chaos – ICOUNT campaign

About The Charity

Stop Climate Chaos is a coalition of nearly 50 of the UK's leading environmental and international development organisations, as well as women's organisations, activist groups and faith-based campaigns.

About The Campaign

In mid 2006 the Stop Climate Chaos coalition decided to launch a campaign called I COUNT:

• Collecting petition signatures,
• Asking supporters to take step-by-step personal actions,
• Supporting political action.

The campaign was to be focused around a single microsite, supported and promoted by the coalition members.

The whole campaign had to be developed and implemented in 2 months for the November 4th rally in Trafalgar Square.

What CTT Did

CTT was asked to project manage the development of the new media concepts and the delivery of the microsite. This included:

• Brainstorms to develop the new media concept and requirements.
• Project initiation and Management documentation.
• Gaining agreement regarding data management and Data Protection Statement from all coalition members.
• Design and development of a petition microsite on a CMS platform.
• Development of a step-by-step action plan for the development of the campaign.
• Development of a marketing toolkit containing materials needed by the coalition members and individual  supporters.
• Development of an SMS campaign for the petition and ongoing actions.
• Interactive campaign tools, e-cards, photo library and blogs.
• Ongoing marketing plan for the promotion and communication of the campaign.
• Testing, pre-launch and launch for the  ICOUNT rally in Trafalgar Square in November 2006

The Impact Of The Campaign

• Delivery of a well-designed and -written e-campaigning microsite on an extensible CMS.
• Step-by-step action plan for supporters and campaigners.
• SMS campaign which allows campaigners to interact wholly via SMS.
• Delivery of a marketing toolkit online, including interactive elements.
• Developing the campaign’s relationship with its supporters.

The ICOUNT campaign was launched on time at the November 6th rally and continues to develop its step by step actions, supporter interaction and audience.

www.icount.org