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CTT Mail Case Studies
Probably best known as the organisation behind London and Whipsnade Zoos, ZSL is a long-established and hugely influential charity in the worldwide area of animal conservation. ZSL’s e-news now goes to around 30,000 people monthly – a mix of news, offers, features and appeals. The newsletter’s popularity has soared in the past year, as the organisation has truly embraced email marketing. Read more about their email marketing success... The Lord’s Taverners The Lord’s Taverners is one of the UK’s leading youth sports charities. It introduced structured email marketing fairly recently – it is just coming up to the first anniversary of the initial campaign. But in those twelve months the charity has seen big benefits, both in direct cost savings and of expanding the reach of their message. Its email database has grown accordingly – expanding fourfold to around 9000 recipients per month. Read how CTTM@il helped their email strategy... Sustrans Although people might initially see Sustrans as a ‘the cycling charity’, the reality is far broader than that. The sustainable transport charity doesn’t preach at people to change their mode of transport – it looks to make practical changes to the community environment that will encourage people to naturally choose an option that benefits their health and the environment. Read how CTTM@il helped Sustrans to transform the way they communicate with supporters... Unity Trust Bank Having sent its first campaign in March this year, Unity Trust Bank is relatively new to the concept of CTTMail. But the organisation’s marketing team is delighted by the response to its e-newsletter so far... and excited about the possibilities ahead. Read about the impact that CTTM@il had on their communications' strategy... Pattaya Orphanage Trust - Emergency Email Newsletter The Pattaya Orphanage Trust helps vulnerable and disadvantaged children in Thailand - abandoned, disabled, HIV positive, tsunami survivors and street children. They provide a home, education and future for almost 1000 children, and reach out to thousands more through health and nutrition projects. Find out more... |
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