Case Studies - Communications

The Christie  - Cancer NHS Trust - An auction of unique works produced by luxury car maker Bentley raised many tens of thousands of pounds for a hospital charity. Working behind the scenes was CTT – providing technology that helped to make the event a massive success. Read more about their successful auction and how CTT helped them... 

ZSL, The Zoological Society of London - London Zoo - Probably best known as the organisation behind London and Whipsnade Zoos, ZSL is a long-established and hugely influential charity in the worldwide area of animal conservation. ZSL’s e-news now goes to around 30,000 people monthly – a mix of news, offers, features and appeals. The newsletter’s popularity has soared in the past year, as the organisation has truly embraced email marketing. Read more about their email marketing success... 

The Lord’s Taverners - The Lord’s Taverners is one of the UK’s leading youth sports charities.  It introduced structured email marketing fairly recently – it is just coming up to the first anniversary of the initial campaign. But in those twelve months the charity has seen big benefits, both in direct cost savings and of expanding the reach of their message. Its email database has grown accordingly – expanding fourfold to around 9000 recipients per month. Read how CTTM@il helped their email strategy... 

Sustrans - Although people might initially see Sustrans as a ‘the cycling charity’, the reality is far broader than that. The sustainable transport charity doesn’t preach at people to change their mode of transport – it looks to make practical changes to the community environment that will encourage people to naturally choose an option that benefits their health and the environment. Read how CTTM@il helped Sustrans to transform the way they communicate with supporters... 

Unity Trust Bank - Having sent its first campaign in March this year, Unity Trust Bank is relatively new to the concept of CTTMail. But the organisation’s marketing team is delighted by the response to its e-newsletter so far... and excited about the possibilities ahead. Read about the impact that CTTM@il had on their communications' strategy... 

Pattaya Orphanage Trust - Emergency Email Newsletter. The Pattaya Orphanage Trust helps vulnerable and disadvantaged children in Thailand - abandoned, disabled, HIV positive, tsunami survivors and street children. They provide a home, education and future for almost 1000 children, and reach out to thousands more through health and nutrition projects. Find out more... 

CTTC Case Study : Website development to support We Are What We Do’s PR and ‘idea generation’ corporate marketing campaign. We deliverd a solution in 3 hours. Read how CTT helped  We are what we do. 

CTTC Case Study : Disaster Emergency Committee – Charity Technology Trust’s contribution to the Tsunami Appeal. Charity Technology Trust has been working closely with the Disasters Emergency Committee (DEC) to raise more funds for the Tsunami Earthquake Appeal. Read more about Disaster Emergency Committee's case study 

E-Communications strategy - Christian Aid - Christian Aid, had been collecting and using email addresses for its 300,000 plus supporters in an adhoc fashion.  CA engaged CTT Solutions to identify the best technical and strategic approach to ecommunications and develop them a strategy and technical solution for email, SMS and voice over IP. Find out more about the E-communications strategy for Christian Aid.

Data Mining and Append email Campaign - WDCS - WDCS wanted to learn more about their online supporter base.  CTT recommended that WDCS sent out an ‘interactive’ email campaign.  The questionnaire was designed to get some answers to specific questions as well as enabling the audience to submit free form text. Find out more.

Integrated Email Work - DSC - The Directory of Social Change had been actively growing its online presence and website, but had a fairly basic, text-based and sporadic email relationship with its 6,000 emailable customers.  The charity wanted to extend and retain this audience affordably and improve its integrated email communications. Find out more.

Fundraising Website - ITDG - ITDG’s current global website’s primary purpose is an information resource to its existing supporters.  They commissioned CTT to help design and develop a new fundraising website to attract and serve a younger audience geared around their fundraising products. Find out more.

Integrated email Communication work - FARM-Africa - FARM-Africa has been growing its individual supporter base rapidly through partnerships, appeals and TV related work.  The charity wanted to extend and retain this audience affordably. Find out more.

City e-newsletter to build corporate support - MacMillan - The first newsletter designed to raise awareness of Macmillan and encourage support of fundraising initiatives and programmes within the corporate sector. Find out more.

2003 Online Volunteering Challenge - ELBA - East London Business Alliance (“ELBA”) were keen to increase the numbers of “committed” volunteers recruited from partner firms by traditional means.  ELBA approached CTT for ideas to improve take-up and flow of skilled volunteers to charities working in London’s East end Boroughs…Find out more.

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