Case Study - Communications

East London Business Alliance (“ELBA”) were keen to increase the numbers of “committed” volunteers recruited from partner firms by traditional means.  ELBA approached CTT for ideas to improve take-up and flow of skilled volunteers to charities working in London’s East end Boroughs…

Solution

• CTT prepared and pitched case for competitive inter-firm email based volunteering challenge at ELBA annual board meeting
• ELBA member firms were strongly supportive
• Using emailing, prize draw and tailored HTML online questionnaire experience CTT managed a 4 stage email campaign to 7,750 people in 5 ELBA firms over 3 month period

Outcomes

• ELBA more than doubled its number of committed volunteers in a single exercise
• CTT’s initiative raised a pledge of 8,800 man hours per year from 201 employees for ELBA’s charity partners working in the poorest areas of East London and interest from another 435 people
• 63% of responders had not volunteered previously; after 12 months 66% had actually volunteered

www.elba-1.org.uk