Case Study - Communications

CTTC Case Study : MacMillan City e-newsletter to build corporate support

The first newsletter designed to raise awareness of Macmillan and encourage support of fundraising initiatives and programmes within the corporate sector.

Solution

• CTT worked with Macmillan to plan and execute an integrated combined HTML  and text based regular e-newsletter
• DotMailer’s Workspace platform and database was selected to manage all Macmillan’s email communications

Impact

• The low cost channel has been used to boost responses to events and visits to Macmillan’s website
• Macmillan have better data and more subscribers since the launch of the City e-news
• A simple channel that promotes fundraising initiatives and generates support within a niche market.

www.macmillan.org.uk