Press Release

6th August 2009

Cost of email marketing to fall

Charity Technology Trust (CTT) a UK registered charity and a leading provider of fundraising and communications solutions to UK charities has today announced that it is reducing the prices it charges its email marketing clients. On average, charities will see prices fall by between 10% and 30%, but for some charities, volume reductions could be as great as 60%. The good news comes at a time when, in the current economic climate, more and more charities are embracing digital communications as a low cost and highly effective means of fundraising.

Over the last 12 months, CTTM@il has seen email distribution volumes grow to nearly 2 million emails each month and it’s this growth that is enabling CTT to pass on the volume benefits that it obtains from its system provider partner. 

Maria Diaz, Communications Manager at CTT said 'in these difficult economic times, we’re delighted that we’re able to pass on the benefits of this increased volume to the 250 or more charities we support'. 

Sarah Tite, Fundraising Manager, The Aspinall Foundation said 'mail is a vital tool for communicating with our supporters, so The Aspinall Foundation are delighted to hear that it will now cost less to send out our e-broadcasts.'

For further information, please contact Maria Diaz, 0207 785 6410 .

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Notes to editors

Charity Technology Trust (www.ctt.org) is a registered UK charity (number 1073954) formed in 2001. It is the only UK registered charity devoted to improving charity efficiency using new technology.

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